Different fish require different presentations. That is why we are developing a variety of custom soft plastic fishing lures for different fishing situations. Our bait lineup includes designs for: Bass fishing Trout fishing Panfish Freshwater fishing Specialty fishing applications From stick worms and craw-style baits to unique specialty soft plastics, Trident Custom Soft Baits are designed to provide natural movement and an effective presentation in the water.

Build Your Perfect Fishing Rod: Why Custom Matters Your fishing rod should work for you—not the other way around. Walk into any sporting goods store and you’ll find rows of fishing rods that look impressive. But most of those rods are designed to appeal to the average angler. They are built around general specifications, general techniques, and general preferences. At Trident Custom Rods LLC, we believe your rod should be different. A custom rod is built around how you fish, what you fish...

Simple habits that keep your rods, reels, and soft plastics performing for years.

Match your bait to the water, and watch your live well fill up faster.

Factory rods are built for the average angler. Custom rods are built for you.